Attitudes toward digital zakat platforms among residents in Kuantan Barat

Abstract

The rapid advancement of financial technology has accelerated the digital transformation of religious financial institutions, including the administration of zakat in Malaysia. Zakat authorities have increasingly introduced digital platforms to facilitate online payments, improve efficiency in collection and enhance transparency in fund management. However, the effectiveness of these digital initiatives depends largely on the attitudes and behavioural readiness of contributors toward the use of such platforms. Therefore, this study aims to examine the attitudes toward the digital Zakat platform among residents in Kuantan Barat, with a particular focus on the factors influencing understanding, knowledge, advocacy and intention to use the system. This study employs a quantitative approach using a survey method to collect data from residents in Kuantan Barat who are eligible zakat payers. The research investigates the level of acceptance of the digital platform and identifies potential barriers that may limit its usage, despite the availability of the technology. The concept of the intention–behaviour gap is used to explain the discrepancy between awareness of the digital zakat platform and the actual practice of using it for payment transactions. The findings provide empirical evidence that can assist PAID Kuantan Barat in improving its digital outreach strategies, strengthening public trust and enhancing user-friendly services. Furthermore, the study contributes to the academic discussion on digital adoption in religious institutions by highlighting the importance of psychological, technological, and trust-related factors in shaping positive attitudes toward digital zakat platforms.