Driving waqf contributions: Understanding alumni behaviour in higher education
DOI:
https://doi.org/10.55573/JISED.118784Keywords:
Alumni, Higher Education Institution, Theory of Planned Behaviour, WaqfAbstract
A comprehensive understanding of alumni behavioural intentions is crucial for public universities seeking to diversify their funding through waqf initiatives. This study examines the factors influencing alumni contributions to waqf funds in higher education institutions (HEIs), particularly in the context of increasing financial pressures faced by Malaysian public universities due to reduced government funding and rising operational costs. Although waqf offers strong potential as a sustainable alternative funding source, alumni participation remains limited. Guided by the Theory of Planned Behaviour (TPB), this study examines three key determinants of intention, namely attitude, social influence, and perceived behavioural control. A quantitative approach was employed using a structured questionnaire distributed to UiTM alumni, with measurement items assessed using a five-point Likert scale. Data were analysed using SPSS, with all constructs demonstrating acceptable reliability (Cronbach's Alpha > 0.70). Correlation and regression analyses indicated that attitude, social influence, and perceived behavioural control were positively associated with behavioural intention, with attitude emerging as the strongest predictor. Alumni are more inclined to contribute when they possess positive attitudes, experience supportive social influence, and feel confident in their ability to contribute. These findings provide practical implications for UiTM to strengthen alumni engagement, enhance communication strategies, and promote sustainable waqf funding to support long-term financial stability and educational excellence.
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