Optimizing teaching and learning (PdP) in higher education: The efficacy of a centralized Google Sites e-learning hub for financial education

Abstract

The rapid digital transformation in higher education necessitates the deployment of accessible and centralized digital platforms to enhance Teaching and Learning (PdP) methodologies. This paper investigates the pedagogical impact of utilizing a custom-designed Google Sites e-learning hub as a centralized repository and interactive platform for university students. The study evaluates how the integration of this web-based platform simplifies the dissemination of course materials, assignments, and supplementary interactive tools, particularly in complex subjects like personal financial planning. Employing a mixed-methods research design, quantitative data on web traffic, resource downloads, and academic performance were collected alongside qualitative student satisfaction surveys. The findings reveal a significant positive correlation between the frequency of website utilization and both student engagement and academic achievement. Furthermore, the platform drastically reduced cognitive load by providing an intuitive, structured, and 24/7 accessible learning environment. This paper provides a comprehensive framework and statistical evidence supporting the adoption of web-based digital hubs to modernize pedagogical practices and foster self-directed learning in higher education institutions.