Youth as community da'wah mobilisers in Melaka: A conceptual-applied framework based on Islamic values, leadership and digital literacy

Abstract

The involvement of youth in community da‘wah programmes is a vital element in securing the continuation of Islamic activities at the grassroots level. However, youth often play limited roles as participants, volunteers, or support staff. There is scope for youth to be developed as key mobilisers who can plan, execute, lead, promote, document and evaluate da‘wah programmes in a more systematic way. This article discusses the Youth as Community Da‘wah Mobilisers Model in Melaka as a conceptual-applied framework developed based on Islamic values, youth leadership and digital literacy. The article conceptualises community da’wah as Islamic initiatives that are carried out via diverse grassroots spaces such as mosques, suraus, educational institutions, youth organisations, NGOs, community centres and local community networks. The model is based on the philosophy of Islamic education, youth empowerment, experiential learning, service learning, digital literacy, leadership development, and Islamic community development. In terms of concept, the model consists of five main domains: values and identity of da‘wah, management of da‘wah programme, digital communication of da‘wah, leadership of Muslim youth and community practicum. It is proposed to implement it through three phases: acquisition of foundational values and community orientation, integrated practical training and community empowerment through a da'wah practicum. This article contends that youth empowerment in da‘wah requires more than just participation. It has to be a structured training process, through which knowledge, skills, responsibility and a sense of community ownership are gradually transferred to the youth. The model can be a foundation for the development of skilled, digitally literate, ethical and service-oriented youth leaders in community da‘wah.