Exploring the variety of halal tourism areas by Muslim tertiary students at UiTM Shah Alam

Abstract

In the coming years, halal tourism, particularly among young Muslims, could double to $300 billion. Although Muslim university students' halal travel preferences are increasing, what influences them remains unknown. This academic study looks at the choices of young Muslim consumers. Researchers distributed Google Forms survey questionnaires to tertiary students to collect quantitative data. Islamic destination preferences reflect Muslim students' needs and expectations. The study focusses on religious destination choice marketing to this demographic. The findings help tourism stakeholders who cater to Muslim tourists understand halal tourism and provide practical advice. Researching cultural and religious influences on travel promotes halal tourism.