Polysemy and visual rhetoric: Bridging ambiguity and multicultural expression meanings in product packaging.

Authors

  • Farrah Hanani Ahmad Fauzi Faculty of Art & Design, Puncak Alam Campus, Universiti Teknologi Mara (UiTM), Malaysia
  • Saiful Akram Che Cob Faculty of Art & Design, Puncak Alam Campus, Universiti Teknologi Mara (UiTM), Malaysia
  • Mohd. Hafnizam Adzmi Faculty of Art & Design, Puncak Alam Campus, Universiti Teknologi Mara (UiTM), Malaysia,
  • Lili Eliana Mohd Radzuan Faculty of Art & Design, Puncak Alam Campus, Universiti Teknologi Mara (UiTM), Malaysia

Keywords:

Polysemy Semiotic, Visual Rhetoric, Multicultural Expression, Product Packaging, Visual Communication.

Abstract

Polysemy and visual rhetoric: Bridging ambiguity and multicultural expression meanings in product packaging.

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Published

2025-10-30

How to Cite

Ahmad Fauzi, F. H., Che Cob, S. A., Adzmi , M. H., & Mohd Radzuan , L. E. (2025). Polysemy and visual rhetoric: Bridging ambiguity and multicultural expression meanings in product packaging. Journal of Islamic, Social, Economics and Development, 10(77), 1123–1137. Retrieved from https://academicinspired.com/jised/article/view/3662

Issue

Vol. 10 No. 77 (2025): Volume: 10 Issues: 77 [October, 2025)

Section

Articles