Analysis of factors influencing online fraud victimization among university staff

Abstract

Online fraud and scams are defined as deceptive acts in which individuals are induced to disclose confidential information in response to fraudulent requests, resulting in financial or emotional harm. These activities have emerged as a critical global issue. This study investigates the determinants of fraud victimization among university staff, with an emphasis on the roles of psychological factors, consumer behaviour, awareness level, technological awareness and access, and social influence. Using a quantitative approach, data were collected via structured questionnaires from 105 staff members. Analytical procedures comprised descriptive statistics, Pearson correlation analysis, and multiple linear regression modelling. The findings reveal that psychological factors and technological awareness exert significant effects on fraud victimization. These results highlight the necessity of targeted awareness interventions and the enhancement of digital literacy as strategic measures to reduce vulnerability to online fraud.