The development of a conceptual framework for the application of Takmilah theory in the selection of actors for da'wah films

Authors

  • Mohamad Shafiei Ayub Academy of Contemporary Islamic Studies, Universiti Teknologi MARA Cawangan Melaka, Alor Gajah Campus, Malaysia
  • Ahmad Rosli Mohd Nor Academy of Contemporary Islamic Studies, Universiti Teknologi MARA Cawangan Melaka, Alor Gajah Campus, Malaysia
  • Hajar Opir Academy of Contemporary Islamic Studies, Universiti Teknologi MARA Cawangan Selangor, Shah Alam Campus, Malaysia
  • Aminah Abd. Rhapor Falcuty Art and Design, Universiti Teknologi MARA Cawangan Selangor, Shah Alam Campus, Malay

Keywords:

Takmilah Theory, Da'wah Film, Actor Selection, Uswatul Hasanah, Islamic Communication

Abstract

The Takmilah Theory, introduced by Shafie Abu Bakar, is an approach in Islamic literature that emphasizes perfection in artistic works. In the context of da'wah films, this theory can serve as a foundation for actor selection to ensure that the Islamic message conveyed through the film is effectively delivered. This article aims to analyze how the core principles of the Takmilah Theory can be applied to the selection of actors in da'wah films. This study employs a document analysis approach to examine the seven main principles of the Takmilah Theory. Data were collected through document analysis, content analysis of da'wah films, and a literature review on actor selection. The findings indicate that appropriate criteria for actor selection are based on the principles of divinity (Kamal), prophethood (Kamil), Islamic values (Akmal), knowledge (Takamul), the work (Takmilah), the creator (Istikmal), and the audience (Kamil). Actor selection based on the Takmilah Theory can enhance the quality of da'wah films in conveying Islamic messages authentically, strengthen the credibility of da'wah films, and help shape Islamic icons within the entertainment industry. This is because the selection of actors who embody the principle of uswatul hasanah ensures they serve not only as characters on screen but also as role models for society. The implementation of an actor selection model based on the Takmilah Theory is expected to serve as a more systematic guideline for the Islamic film industry, contributing to the production of high-quality da'wah films that leave a profound impact on audiences.

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Published

2025-08-15

How to Cite

Ayub, M. S., Mohd Nor, A. R., Opir, H., & Abd. Rhapor, A. (2025). The development of a conceptual framework for the application of Takmilah theory in the selection of actors for da’wah films. Journal of Islamic, Social, Economics and Development, 10(74), 430–445. Retrieved from https://academicinspired.com/jised/article/view/3262