Analysis of knowledge, awareness, attitude and perception towards takaful: aA case study in the corporate sector of MKH Kajang

Abstract

Takaful is an insurance scheme that provides financial protection in accordance with Sharia principles, not only ensuring fair risk distribution but also meeting the needs of Muslims for insurance that aligns with religious teachings, while promoting mutual assistance and cooperation within the community. The primary objective of this study is to assess the level of knowledge, awareness, and attitudes of employees in the corporate sector towards takaful insurance. The study methodology involves a quantitative approach by distributing a questionnaire at MKH Berhad, Kajang, Selangor, with a sample size of 94 respondents. Data analysis was performed using SPSS 26 software, with t-tests for gender and ANOVA to identify differences in awareness and knowledge levels based on demographic variables such as religion, ethnicity, and age. The study results indicate that a positive attitude towards Takaful is closely related to a higher level of knowledge. This study is expected to provide guidance to planners and stakeholders in developing more effective educational and marketing strategies to enhance knowledge and acceptance of Takaful, as well as support efforts to broaden the acceptance of Sharia-compliant financial products in Malaysian society.