Entrepreneurial education as a pathway: Linking attitude, subjective norms, and risk-taking to entrepreneurial intention

Abstract

Nowadays, it is acknowledged that entrepreneurship plays a significant role in fostering innovation, productivity, job creation, and social and economic advancement. The main purpose of presenting this study was to demonstrated how entrepreneurial education moderates the relationship between personal attitude, risk taking and subjective norms towards entrepreneurial intention among students who seat for their entrepreneurship course in Universiti Teknologi MARA (UiTM). Six (6) research hypothesis were constructed underpinned by the Theory of Planned Behaviour (TPB) and Entrepreneurial Event Model (EEM).  Specifically, this quantitative analysis employed the descriptive statistic and the respondent’s feedback was analyse using Partial Least Squares-Structural equation Modelling (PLS-SEM) of its self-completed questionnaires. The hypothesis result indicates personal attitude and risk taking are significantly influence the entrepreneurial intention.   The results of this study show that TPB is applicable in the case of UiTM and that a specific strategy needs to be used to promote an entrepreneurial culture in educational institutions.