Technology capability and E-Commerce adoption in SMEs: How does geographical location play a role?

Authors

  • Aisyah Nurain Salmizi Faculty of Business and Management, Universiti Teknologi MARA Pahang (Raub Campus), Pahang, Malaysia,
  • Nurul Nadia Abd Aziz Faculty of Business and Management, Universiti Teknologi MARA Pahang (Raub Campus), Pahang, Malaysia,
  • Zaidatul Nadiah Abu Yazid Faculty of Business and Management, Universiti Teknologi MARA Pahang (Raub Campus), Pahang, Malaysia,
  • Mawarti Ashik Samsudin Faculty of Business and Management, Universiti Teknologi MARA Pahang (Jengka Campus), Pahang, Malaysia
  • Azeman Abd Majid Faculty of Business and Management, Universiti Teknologi MARA Pahang (Jengka Campus), Pahang, Malaysia

Keywords:

E-commerce adoption, rural entrepreneurs, SMEs, technological capability, urban entrepreneurs

Abstract

This study explores the nexus between technological capability and e-commerce adoption among SME entrepreneurs alongside the potential influence of geographic location on such relationship. A questionnaire was distributed to 260 SMEs (150 rural and 110 urban) within the state of Selangor, Malaysia. The results showed that geographic location had no moderating effect on the relationship between technology capabilities and e-commerce adoption. This suggests that the geographical location factor will become less important if there are efforts to enhance technological capability in promoting the adoption of e-commerce among SMEs. Future research can expand this study by focusing on other developed and under-developed states in Malaysia.

Downloads

Download data is not yet available.

Downloads

Published

2025-05-15

How to Cite

Salmizi, A. N., Abd Aziz, N. N., Abu Yazid, Z. N., Samsudin, M. A., & Abd Majid, A. (2025). Technology capability and E-Commerce adoption in SMEs: How does geographical location play a role? . Journal of Islamic, Social, Economics and Development, 10(72), 286–297. Retrieved from https://academicinspired.com/jised/article/view/3029

Issue

Vol. 10 No. 72 (2025): Volume: 10 Issues: 72 [April, 2025)

Section

Articles