Entrepreneurial orientation as a catalyst for innovation in enhancing the performance of SME in F&B sector

Authors

  • Yusni Munirah Yusuf Faculty Business and Management, Universiti Teknologi MARA, 15050 Kota Bharu, Kelantan, Malaysia
  • Ab Rahman Ab Rahman Faculty Business and Management, Universiti Teknologi MARA, 18500 Machang, Kelantan, Malaysia
  • Hasnun Anip Bustaman Faculty Business and Management, Universiti Teknologi MARA, 18500 Machang, Kelantan, Malaysia

Keywords:

Entrepreneurial orientation, product innovation, business model innovation

Abstract

This paper represents a conceptual framework that explores the relationship between entrepreneurial orientation on business performance of food and beverages small and medium enterprise (SME) in Malaysia. In adversely changing market of F&B, there is a need for an entrepreneur to have EO to foster innovation so that the business can sustain. This study examines the relationship between entrepreneurial orientation and product innovation and entrepreneurial orientation and business model innovation impact on business performance, thus, serves as framework foundation for both academic research and practical implication for the future researcher.

Downloads

Download data is not yet available.

Downloads

Published

2025-02-15

How to Cite

Yusuf, Y. M., Ab Rahman, A. R., & Bustaman, H. A. (2025). Entrepreneurial orientation as a catalyst for innovation in enhancing the performance of SME in F&B sector. Journal of Islamic, Social, Economics and Development, 10(69), 481–485. Retrieved from https://academicinspired.com/jised/article/view/2822

Issue

Vol. 10 No. 69 (2025): Volume: 10 Issues: 69 [January, 2025)

Section

Articles