Characteristics of sharia-based entrepreneurs in managing Micro, Small, And Medium Enterprises (MSMES)

Abstract

This study is grounded in the necessity for MSME actors to manage and develop their businesses professionally in accordance with Islamic economic principles, thereby avoiding a capitalist sales system. The application of Sharia economic principles in society is currently of critical importance. However, many MSME actors lack sufficient understanding of Sharia-based muamalah principles. The author concludes that Allah SWT explicitly prohibits Muslims from engaging in economic activities that contain forbidden elements such as usury (riba), gambling (maysir), uncertainty (gharar), and similar practices, whether in business development or other economic activities.The study aims to analyze the characteristics of Sharia entrepreneurs in MSMEs. The research employs fieldwork with a descriptive qualitative approach, utilizing observation, interviews, and documentation techniques. The findings reveal that the implementation of Sharia economic principles by MSME actors in trading activities includes upholding honesty, fairness, transparency, and providing accurate information to customers. The key aspect for every individual in trade is to conduct their work in accordance with Islamic principles. These practices foster a conducive market environment, enhance service quality, and maintain business order. Consequently, MSMEs can sustain growth and development, serving as an expression of piety to Allah SWT by fostering ethical and blessed economic activities.