The role of knowledge, influence, attitude, and depth of search on students' purchase intentions for eco-friendly products

Authors

  • Noorizati Nasuha Nazri Faculty of Management and Informatics, Sultan Ahmad Shah Pahang Islamic University (UnIPSAS), KM. 8, Jalan Gambang, 25150 Kuantan, Pahang, Malaysia
  • Amira Natasya Mohd Rusdi Faculty of Management and Informatics, Sultan Ahmad Shah Pahang Islamic University (UnIPSAS), KM. 8, Jalan Gambang, 25150 Kuantan, Pahang, Malaysia
  • Muhammad Afif Zafri Syafie Faculty of Management and Informatics, Sultan Ahmad Shah Pahang Islamic University (UnIPSAS), KM. 8, Jalan Gambang, 25150 Kuantan, Pahang, Malaysia
  • Maryam Karimah Ruslimi Faculty of Management and Informatics, Sultan Ahmad Shah Pahang Islamic University (UnIPSAS), KM. 8, Jalan Gambang, 25150 Kuantan, Pahang, Malaysia
  • Nur Farhatul Aina Roslan Faculty of Management and Informatics, Sultan Ahmad Shah Pahang Islamic University (UnIPSAS), KM. 8, Jalan Gambang, 25150 Kuantan, Pahang, Malaysia
  • Fahmi Zaidi Abdul Razak Faculty of Management and Informatics, Sultan Ahmad Shah Pahang Islamic University (UnIPSAS), KM. 8, Jalan Gambang, 25150 Kuantan, Pahang, Malaysia
  • Nurulhuda Othman Faculty of Management and Informatics, Sultan Ahmad Shah Pahang Islamic University (UnIPSAS), KM. 8, Jalan Gambang, 25150 Kuantan, Pahang, Malaysia

Keywords:

Intention to Purchase, Multiple Linear Regression, Knowledge, Attitude, Depth of Search

Abstract

Environmental care is crucial for the sustainability of both individual countries and the global community. Despite this, Malaysia has experienced a phenomenon of decreased purchases of eco-friendly products, which poses a threat to environmental stability. This study aims to identify the factors influencing the purchase of eco-friendly products in Malaysia by utilizing the model proposed by (Olasiuk & Bhardwaj, 2019). A cross-sectional survey methodology was employed, utilizing a questionnaire to collect quantitative data. Multiple linear regression analysis was conducted to address the research question. Several hypotheses were tested, with four being supported. The findings indicate that knowledge, attitude, and depth of search are positively and significantly associated with the intention to purchase eco-friendly products. The study also discusses the implications of these findings.

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Published

2024-12-31

How to Cite

Nazri, N. N., Mohd Rusdi, A. N., Syafie, M. A. Z., Ruslimi, M. K., Roslan, N. F. A., Abdul Razak, F. Z., & Othman, N. (2024). The role of knowledge, influence, attitude, and depth of search on students’ purchase intentions for eco-friendly products. Journal of Islamic, Social, Economics and Development, 9(68), 204–212. Retrieved from https://academicinspired.com/jised/article/view/2710

Issue

Vol. 9 No. 68 (2024): Volume: 9 Issues: 68 [December, 2024)

Section

Articles