Intentional integration: factors influencing of using social media for education enhancement

Abstract

This paper examines the integration of social media in the field of education and its impact on improving the teaching and learning experiences. The discourse encompasses various factors that influence educators' adoption of social media, including the perceived usefulness, perceived ease of use, information quality, and system quality. The perceived usefulness emerges as a crucial determinant of users' acceptance and utilization of social media platforms for educational purposes, while the perceived ease of use facilitates user interaction. Moreover, the information quality guarantees the reliability and relevance of the content disseminated through social media, thereby enhancing users' trust and confidence. The system quality, which encompasses factors like reliability and user satisfaction, influences users' intention to employ social media for the enhancement of education. However, despite the benefits offered by social media, challenges such as cyberbullying and potential distractions necessitate proactive measures to mitigate negative consequences. Addressing issues related to internet accessibility becomes crucial for the effective utilization of social media in education. By harnessing the potential of social media while mitigating its drawbacks, educators can establish a more captivating and effective educational environment. This paper emphasizes the significance of aligning the utilization of social media with educational objectives in order to maximize its advantages.