As SALAM: Halal lifestyle solutions in supporting investment islamic social finance.

Abstract

The value chain in Islamic social finance has a very important role in elements of society, including the millennial generation, in managing finances. The millennial generation has a wasteful nature or character. They very often buy packaged products to meet their needs. With a very large number of millennial generations in Indonesia, the amount of waste in Indonesia is also very large. This is because the millennial generation is very consumptive of packaged products. So, it is very difficult for the millennial generation to manage their finances, some of them waste their money buying packaged products which end up piling up in waste. The presence of As SALAM is a breakthrough for the millennial generation in Islamic social finance in this modern era. The aim of this study is to identify the value chain at As SALAM that can help the millennial generation in Islamic social finance, especially in terms of investment. This research uses qualitative research in case studies. This is an approach that raises issues and prepares a solution review of the As SALAM process, using primary data in the form of opinions and reviews from customers aged 17-35 years, accompanied by the opinions of academics and capital market experts. The results of this study state that As SALAM really helps the millennial generation in terms of Islamic finance and helps improve the Indonesian economy.