Purchase intention towards online food delivery applications among youths in Malaysia

Abstract

Online food delivery application is very common among youth nowadays all around the world. In Malaysia, there are many types of food delivery applications that have become the daily use of many people including youths. The biggest influences youths buying from online food delivery applications is because of their purchase intention towards it. So, this study was conducted to understand the purchase intention of youths towards food delivery applications and the main objective is to identify the relationship between the independent variables which are price value, time saving orientation and visibility with purchase intention. Convenience sampling is used in data collection through questionnaires made using Google Forms and distributed through social media platforms such as WhatsApp and Instagram. A total of 384 respondents were involved in this study which consists of active youth users of food delivery application in Malaysia. Descriptive test, Reliability test, normality test and Spearman correlation analysis were performed using SPSS version 26. The results of this study found that there is a positive relationship between independent variables and dependent variables.