Skills businesses have always been women-favored? Evidence of women's leadership movement in ecoprint business "Lalungguh" Beber District, Cirebon Regency

Abstract

This research discusses most women have an equally important role as men in the development of the country's development and is a frequent subject of public discussion and causes pro and con debates. Discussions about gender equality have attracted attention and proven that women in modern times can now lead like male leaders and even exceed them, as well as the Lalungguh Ecoprint business under women's leadership can increase women's empowerment, especially housewives. This research method is qualitative with a descriptive approach conducted by observation, interviews, and literature review in the form of reputable articles from previous research. The purpose of this research is to analyze how the leadership role of Lalungguh Ecoprint business owners in increasing the empowerment of women entrepreneurs, identifying differences in the workforce of women and men in running the ecoprint business, and knowing the impact of women's leadership roles in running the ecoprint business. The novelty of this research is that women's leadership in the Lalungguh Ecoprint business can refute the stigma of society that women are weak because through ecoprint, women can strengthen the economy where their income from hundreds to millions of rupiah can prosper themselves and their families and can even introduce the art of ecoprint to foreign countries that the art of ecoprint can be done on media other than cloth,  namely paper and animal skin. The results of the research through the creative economy in the ecoprint fashion sector, women have contributed to increasing Indonesia's economic development and state income.