DETERMINANTS OF BURNOUT AMONG BACHELOR OF ACCOUNTANCY STUDENTS: A CASE STUDY AT UITM KELANTAN

Abstract

Burnout among university students is a growing concern, with various factors contributing to its prevalence. This qualitative case study investigates the key drivers of burnout specifically among Bachelor of Accountancy students at Universiti Teknologi MARA Cawangan Kelantan (UiTMCK). Through focus group interviews, the study explores the relationship between learners' drive and burnout levels within this target population. The findings reveal that academic pressures, interpersonal dynamics, financial concerns, and job exploration are significant contributors to burnout among students. Additionally, the study highlights how learners' drive, encompassing motivation and interest in learning, can influence burnout levels. Students with high intrinsic motivation tend to experience less burnout, while those with external motivation or motivation are more prone to burnout. The insights gained from this research provide valuable implications for supporting the well-being and academic success of accounting students. The study recommends the development of targeted interventions to mitigate burnout, such as enhancing academic support, strengthening peer-to-peer connections, and fostering a more nurturing learning environment. By addressing the factors underlying burnout, universities can better equip their students to navigate the challenges of higher education and thrive in their academic and personal pursuits.