INTEGRATING ISLAMIC ALTRUISM WITH TPB FOR CASH WAQF DONATION AMONG DONORS IN MALAYSIA

Abstract

Lately cash waqf has been gaining more attention by considering the benefit in developing and expanding the economy and social of Ummah in Malaysia. However, the literature regarding cash waqf giving behaviour among the actual donors is still inadequate and limited. Thus, the objective of the study is to examine the effects of Islamic altruism, attitude, subjective norm and perceive behaviour control on cash waqf donation in Malaysia. The Theory of Planned Behaviour (TPB) was used as indicator to measure the cash waqf donation donors behavior. The questionnaire was constructed, and survey was conducted with 123 respondents completed the questionnaire and analyse using SPSS. The finding showed that all the factors namely attitude, perceive behaviour control and Islamic altruism was significant in determine the cash waqf contribution among the donors. However, one of the factors which is subjective norm was not significant to determine the cash waqf contribution. The study suggests that altruism does significantly influence the cash waqf contribution which subsequently promoting the generosity giving behaviour among the donors. The limitation and recommendation also discussed