THE ANTECEDENTS OF FOOD WASTE RECYCLING BEHAVIOUR AMONG HOUSEHOLDS IN KUALA TERENGGANU

Abstract

Food waste occurs at every stage of the food chain, and studies on food waste indicate that households account for a significant portion of the total quantity of food wasted. Therefore, in order to reduce the issue of food waste, household consumers can implement recycling practises. Thus, this study aims to identify the relationship between the anticipated negative emotions of guilt, awareness of consequences, and habits toward recycling food waste among households in Kuala Terengganu. The importance of each proposed variable is revealed by the analysis of a total of 177 valid respondents using the 27th version of the Statistical Package for the Social Sciences (SPSS). Using a questionnaire created in Google Forms and a direct response system, the data were gathered in Kuala Terengganu among local respondents ranged in age from 18 to 64. Convenience sampling was the method employed in this study to select the respondents. The results revealed that only one independent variable, the anticipated negative emotion of guilt, significantly impacts households' food waste recycling behaviour. However, the results did not support the relationship between awareness of consequences, habits, and financial concerns and households' food waste recycling behaviour. The findings will be useful to households, governments, and researchers looking for a solution to the problem of food waste. It is also advised that more variables be considered for future research. Future researchers can also consider the practical and theoretical ramifications of food waste recycling studies.