FUTURE FOR AIRLINE’S VOLUNTARY CARBON OFFSETS IN MALAYSIA

Abstract

In the past decade, voluntary carbon offsetting has gained popularity, particularly among airlines, to “neutralize†emissions associated with travel. Although there are various carbon offsetting programmes offered by the airline industry worldwide, none of them is implemented in Malaysia. Despite this, few studies have examined the willingness of participation among Malaysian airline passengers voluntarily engage in carbon offsetting. The purpose of this study is to investigate the future of airline carbon offset in Malaysia by looking at the response from the respondent regarding their knowledge and experience of carbon offset. Findings show that Malaysian airline passengers are willing and accept airline carbon offset as one of the methods to reduce the emissions from their travelling. Our results are useful for airlines to design voluntary proposals, improve the corporate image, and for policymakers to support air travellers’ environmentally conscious behaviour and airlines’ environmentally sustainable strategies. Consequently, this may suggest that social marketing, public discourse, and extensive media coverage in Malaysia must increase climate change mitigation behaviours among Malaysian airline travellers.