THEORETICAL FRAMEWORK OF ISLAMIC WORK ETHICS AS A MEDIUM OF DA’WAH IN BUSINESS ENVIRONMENT

Abstract

Lacking of good values among staffs in any organizational always lead to malicious cases such as cheating or scam, contract dispute, bankruptcy, bad debts, fraud of documents, bribery and others. These happened due to the separation between good values and business environment which has a negative impact not only to industry but also on human lives. It is very timely to curb these problems by introducing a practical solution. Therefore this paper is aimed to elaborate the relationship between Islamic work values, Islamic work ethic and Islamic work culture. For this purpose, this paper will take the principles of Islamic Working Ethics (IWE) that had been implemented in business environment of Small Medium Enterprises (SME) in Selangor. It is important for SME industry to have positive management style and business ethics that can be linked to the religion and Ibadah. This paper will also share the theoretical framework of IWE as a means of Da’wah in business environment by using the pillars which are Piety (Taqwa) and Moral (Akhlak) as a foundation of IWE. In addition to that this paper will highlight how IWEs is so influential in business environment that bring positive impacts to the business growth