Vol. 9 No. 54 (2024): Volume: 9 Issues: 54 [April, 2024]

Articles

• TECHNOLOGICAL CONTEXT AND ORGANISATIONAL CONTEXT CROSS-BORDER E-COMMERCE SMEs' PERFORMANCE IN HEBEI

  Zhang Jingjing, Sidah Idris

  • Abstract View 15
  • PDF 12

• THE EFFECTS OF BORROWER CHARACTERISTICS ON LOAN DEFAULT FROM BANK KERJASAMA RAKYAT LOAN OFFICER’S PERSPECTIVES

  Siti Nur Amira Binti Othman, Zatul Karamah Binti Ahmad Baharul Ulum, Ku Nur Ilyani Binti Ku Abd Aziz, Nabihah Binti Aminaddin4

  • Abstract View 16
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• A CONCEPTUAL PAPER ON THE PRECURSORS OF EMPLOYABILITY SKILLS OF GIATMARA GRADUATES IN MALAYSIA

  Hasnun Anip Bustaman, Norsuhaila Ramli, Siti Maziah Ab Rahman, Rikinorhakis Ridzwan

  • Abstract View 22
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• THE ROLE OF GREEN HUMAN RESOURCE PRACTICES IN PROMOTING GREEN SERVICE BEHAVIOUR

  Che Mohd Syaharuddin Che Cob, Siti Nur Zahirah Omar, Mohd Hafeez Al-Amin Abdul Wahab, Hassanul Firman Md Apandi, Azahar Hj Yusoff

  • Abstract View 11
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• GRIT CHARACTERISTICS AMONG UNIVERSITY STUDENTS: THE RELATIONSHIP WITH ENTREPRENEURIAL TENDENCY

  Maliani Mohamad, Mohd Sufli Yusof, Nor Rabiatul Adawiyah Nor Azam, Muhammad Ali Imran Kamaruddin, Najafi Auwalu Ibrahim

  • Abstract View 18
  • PDF 8

• EXPLORING THE MODERATING ROLE OF PUBLIC SERVICE MOTIVATION ON THE EFFECT OF PERSON-ENVIRONMENT FIT ON INDIVIDUAL PERFORMANCE: A CASE STUDY AMONG PUBLIC SERVANTS IN SELANGOR

  Ayu Kamareenna Abdullah Thani, Nurhidayah Rosely, Siti Nur Zahirah Omar

  • Abstract View 7
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• UNDERSTANDING CUSTOMER BEHAVIOUR OF PURCHASING LUXURY PRODUCT THROUGH THE LENS OF COMPLEMENTERY THEORY

  Hasnun Anip Bustaman, Ismail Ishak, Maznah Abdullah, Nik Rozhan Nik Ismail

  • Abstract View 35
  • PDF 27

• DIGITAL TRANSFORMATION INDUSTRY 4.0 AND OPERATIONAL EXCELLENCE ON SMALL AND MEDIUM ENTERPRISES (SMES) IN MALAYSIA

  Muhammad Yushafiq Yusri, Mohd Hafeez Al-Amin Abdul Wahabo, Abdul Aziz Yaacob, Che Mohd Syaharuddin Che Cob, Siti Nur Zahirah Omar

  • Abstract View 40
  • PDF 36

• A CONCEPTUAL STUDY ON SOCIAL MEDIA EFFECTIVENESS OF ADVERTISING IN COSMETIC INDUSTRY

  Aina Faqihah Amir, Rusnifaezah Musa

  • Abstract View 32
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• THE ROLE OF ONLINE COMMUNITY ON CONSUMERS’ PURCHASE DECISION-MAKING: A NETNOGRAPHY STUDY

  Nurhidayah Rosely, Suhaily Mohd Ramly, Ayu Kamareenna Abdullah Thani

  • Abstract View 35
  • PDF 28

• NEW MANIA OF CONSUMPTION PATTERN: A CONCEPTUAL PAPER OF FACTORS INFLUENCING IMPULSE BUYING IN LIVE STREAMING SHOPPING

  Kek Yuan Ping, Rusnifaezah Musa

  • Abstract View 41
  • PDF 26

• ANALYSING BUSINESS ZAKAH PAYMENT TOWARDS KUALA LUMPUR COMPANIES BY THE APPLICATIONS OF MICROSOFT EXCEL

  Rikinorhakis Ridwan, Siti Maziah binti Ab Rahman, Putra Faizurrahman Zahid

  • Abstract View 22
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• AWARENESS OF VIRAL MARKETING TOWARDS ENTREPRENEURS IN KELANTAN: AN APPLICATION OF TPB THEORY

  Siti Maziah Binti Ab Rahman, Nur Hazelen Mat Rusok, Adeeba Najihah Binti Mohd Zaki

  • Abstract View 21
  • PDF 13

• ASSESSING DIGITAL KNOWLEDGE AND USAGE AMONG RURAL WOMEN ENTREPRENEURS

  Roseliza Hamid, Nik Sarina Nik Md Salleh, Noorazzila Shamsuddin, Khadijah Abdul Rahman, Siti Nur Zahirah Omar

  • Abstract View 10
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• UNDERSTANDING THE ROLE OF JOB RESOURCES IN PROMOTING MENTAL HEALTH AMONG ACADEMICIANS IN MALAYSIAN PUBLIC HIGHER EDUCATION: A JDR FRAMEWORK

  Abdul Kadir Othman, Siti Rosnita Sakarji, Siti Nur Zahirah Omar

  • Abstract View 20
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• BIBLIOMETRIC ANALYSIS OF PUBLICATION TREND ON MALAYSIAN CORPORATE SOCIAL RESPONSIBILITY ISSUE

  Ahmad Bukhari Mohd Yasin, Md Khairu Amin Ismail, Mohd Nasir Ismail, Siti Maziah Ab. Rahman, Amri Ab. Rahman

  • Abstract View 6
  • PDF 4

• PENGARUH STRES KERJA DAN KOMUNIKASI INTERPERSONAL TERHADAP PRESTASI KERJA

  Fadillah Ismail, Tang Hoe Yan

  • Abstract View 94
  • PDF 80