Vol. 9 No. 54 (2024): Volume: 9 Issues: 54 [April, 2024]

Articles

• TECHNOLOGICAL CONTEXT AND ORGANISATIONAL CONTEXT CROSS-BORDER E-COMMERCE SMEs' PERFORMANCE IN HEBEI

  Zhang Jingjing, Sidah Idris

  • Abstract View 62
  • PDF 59

• THE EFFECTS OF BORROWER CHARACTERISTICS ON LOAN DEFAULT FROM BANK KERJASAMA RAKYAT LOAN OFFICER’S PERSPECTIVES

  Siti Nur Amira Binti Othman, Zatul Karamah Binti Ahmad Baharul Ulum, Ku Nur Ilyani Binti Ku Abd Aziz, Nabihah Binti Aminaddin4

  • Abstract View 57
  • PDF 47

• A CONCEPTUAL PAPER ON THE PRECURSORS OF EMPLOYABILITY SKILLS OF GIATMARA GRADUATES IN MALAYSIA

  Hasnun Anip Bustaman, Norsuhaila Ramli, Siti Maziah Ab Rahman, Rikinorhakis Ridzwan

  • Abstract View 66
  • PDF 58

• THE ROLE OF GREEN HUMAN RESOURCE PRACTICES IN PROMOTING GREEN SERVICE BEHAVIOUR

  Che Mohd Syaharuddin Che Cob, Siti Nur Zahirah Omar, Mohd Hafeez Al-Amin Abdul Wahab, Hassanul Firman Md Apandi, Azahar Hj Yusoff

  • Abstract View 57
  • PDF 36

• GRIT CHARACTERISTICS AMONG UNIVERSITY STUDENTS: THE RELATIONSHIP WITH ENTREPRENEURIAL TENDENCY

  Maliani Mohamad, Mohd Sufli Yusof, Nor Rabiatul Adawiyah Nor Azam, Muhammad Ali Imran Kamaruddin, Najafi Auwalu Ibrahim

  • Abstract View 55
  • PDF 45

• EXPLORING THE MODERATING ROLE OF PUBLIC SERVICE MOTIVATION ON THE EFFECT OF PERSON-ENVIRONMENT FIT ON INDIVIDUAL PERFORMANCE: A CASE STUDY AMONG PUBLIC SERVANTS IN SELANGOR

  Ayu Kamareenna Abdullah Thani, Nurhidayah Rosely, Siti Nur Zahirah Omar

  • Abstract View 45
  • PDF 43

• UNDERSTANDING CUSTOMER BEHAVIOUR OF PURCHASING LUXURY PRODUCT THROUGH THE LENS OF COMPLEMENTERY THEORY

  Hasnun Anip Bustaman, Ismail Ishak, Maznah Abdullah, Nik Rozhan Nik Ismail

  • Abstract View 79
  • PDF 72

• DIGITAL TRANSFORMATION INDUSTRY 4.0 AND OPERATIONAL EXCELLENCE ON SMALL AND MEDIUM ENTERPRISES (SMES) IN MALAYSIA

  Muhammad Yushafiq Yusri, Mohd Hafeez Al-Amin Abdul Wahabo, Abdul Aziz Yaacob, Che Mohd Syaharuddin Che Cob, Siti Nur Zahirah Omar

  • Abstract View 112
  • PDF 122

• A CONCEPTUAL STUDY ON SOCIAL MEDIA EFFECTIVENESS OF ADVERTISING IN COSMETIC INDUSTRY

  Aina Faqihah Amir, Rusnifaezah Musa

  • Abstract View 68
  • PDF 64

• THE ROLE OF ONLINE COMMUNITY ON CONSUMERS’ PURCHASE DECISION-MAKING: A NETNOGRAPHY STUDY

  Nurhidayah Rosely, Suhaily Mohd Ramly, Ayu Kamareenna Abdullah Thani

  • Abstract View 94
  • PDF 93

• NEW MANIA OF CONSUMPTION PATTERN: A CONCEPTUAL PAPER OF FACTORS INFLUENCING IMPULSE BUYING IN LIVE STREAMING SHOPPING

  Kek Yuan Ping, Rusnifaezah Musa

  • Abstract View 86
  • PDF 68

• ANALYSING BUSINESS ZAKAH PAYMENT TOWARDS KUALA LUMPUR COMPANIES BY THE APPLICATIONS OF MICROSOFT EXCEL

  Rikinorhakis Ridwan, Siti Maziah binti Ab Rahman, Putra Faizurrahman Zahid

  • Abstract View 69
  • PDF 44

• AWARENESS OF VIRAL MARKETING TOWARDS ENTREPRENEURS IN KELANTAN: AN APPLICATION OF TPB THEORY

  Siti Maziah Binti Ab Rahman, Nur Hazelen Mat Rusok, Adeeba Najihah Binti Mohd Zaki

  • Abstract View 81
  • PDF 57

• ASSESSING DIGITAL KNOWLEDGE AND USAGE AMONG RURAL WOMEN ENTREPRENEURS

  Roseliza Hamid, Nik Sarina Nik Md Salleh, Noorazzila Shamsuddin, Khadijah Abdul Rahman, Siti Nur Zahirah Omar

  • Abstract View 68
  • PDF 58

• UNDERSTANDING THE ROLE OF JOB RESOURCES IN PROMOTING MENTAL HEALTH AMONG ACADEMICIANS IN MALAYSIAN PUBLIC HIGHER EDUCATION: A JDR FRAMEWORK

  Abdul Kadir Othman, Siti Rosnita Sakarji, Siti Nur Zahirah Omar

  • Abstract View 62
  • PDF 66

• BIBLIOMETRIC ANALYSIS OF PUBLICATION TREND ON MALAYSIAN CORPORATE SOCIAL RESPONSIBILITY ISSUE

  Ahmad Bukhari Mohd Yasin, Md Khairu Amin Ismail, Mohd Nasir Ismail, Siti Maziah Ab. Rahman, Amri Ab. Rahman

  • Abstract View 58
  • PDF 52

• PENGARUH STRES KERJA DAN KOMUNIKASI INTERPERSONAL TERHADAP PRESTASI KERJA

  Fadillah Ismail, Tang Hoe Yan

  • Abstract View 169
  • PDF 125