Vol. 9 No. 57 (2024): Volume: 9 Issues: 57 [October, 2024]

Articles

• Digital marketing strategy and consumer engagement towards purchase intentions of MSMEs Yogyakarta fashion goods

  Farahiyah Inarah Putri, Rosita Mohd. Tajuddin, Liza Marziana Mohammad Noh

  43-59

  • Abstract View 42
  • PDF 23

• Development of mobile application for event management system

  Muhammad Imran Hakimi Razali, Noorfadzilah Arifin, Marina Ahmad, Maznie Manaf

  19-29

  • Abstract View 97
  • PDF 56

• Exploring entrepreneurial intention among Chinese student in Malaysia using TPB

  Mohd Rashan Shah Robuan

  60-69

  • Abstract View 24
  • PDF 27

• Unveiling greenwashing: Risks in sustainability and ESG reporting

  Nurul Nazlia Jamil, Ersa Tri Wahyuni

  30-42

  • Abstract View 118
  • PDF 105

• Evaluating the influence of financial control mechanisms on the financial performance of Malaysian Cooperatives

  Nor Alyani Abd Razak, Yusri Huzaimi Mat Jusoh, Raabatul Azira Hassan, Rosbi Ishak, Samsuria Abd Rahman, Azim Izzudin Muhamad

  1-18

  • Abstract View 46
  • PDF 63

• The impact of digital advertising on the intention to donate to muslim NGOs through crowdfunding.

  Salem Abduhu , Muhammad Tahir Jan

  70-83

  • Abstract View 20
  • PDF 19