THE INFLUENCE OF ATMOSPHERE STORE, TECHNOLOGY AND HALAL CERTIFICATION ON CULINARY CAFÉ BUSINESS INCOME

Abstract

This study aims to determine the effect of store atmosphere, technology and halal certification on culinary business income. This research method is a quantitative method, the setting in this study is to measure culinary business income in Medan. The objects in this study were cafes in the city of Medan, while the research subjects were entrepreneurs/owners of culinary cafes in the city of Medan. The number of samples in this study were 100 respondents who were selected using purposive sampling method with non-probability sampling technique, with the analytical tool is multiple linear regression. The results of the analysis of this study are that store atmosphere has a significant effect on culinary business income, technology has an effect on culinary business income and the application of halal certification has a significant effect on culinary business income in the city of Medan. The results of the analysis lead to the conclusion that apart from paying attention to store atmosphere, technology as one of the factors to fulfill a lifestyle for consumers, halal certification is also a factor that can increase the income of culinary cafes in the city of Medan.