THE IMPORTANCE OF HALAL PRODUCT PROCESS ASSISTANT FOR INDONESIAN SMEs

Abstract

The Halal industry in Indonesia is growing and small and medium-sized enterprises (SMEs)must prepare themselves to overcome this market pressure by obtaining Halal certificate. This paper aims to examine the importance of Halal Product Process Assistants for Indonesian SMEs in obtaining Halal certification, expanding their market share, maintaining consumer trust, reducing costs, and ensuring regulatory compliance. This paper was prepared by exploring previous research and reports in Google Scholar and Scopus. The secondary data was then analysed through several key words. This article discusses the role of Halal product process assistant, advantages and disadvantages, as well as the relationship between Halal Product Process Assistants and institutional pressures. Finally, the article highlights areas for future research, including the development of new Halal technologies and the impact of Halal Product Process Assistants on SME growth and sustainability. Overall, the article suggests that while there are potential drawbacks to using Halal Product Process Assistants, their benefits to SMEs in the Halal industry are significant and can help promote greater success and sustainability in the global Halal market.