Entrepreneurial education as a moderator: A conceptual perspective on attitude, social norms, risk-taking, and entrepreneurial intention.

Abstract

Entrepreneurial intention has recently garnered considerable attention from academics and policymakers (Al-Jubari, 2019) to the accomplishment that entrepreneurial intent can lead to business activities (Miriti, 2020), which has a great potentiality for generating new employment for university students (Sher et al., 2017). Unfortunately, only small proportion of graduate students interested to venture into entrepreneurship. The purpose of this study is to investigate factors determining Entrepreneur Intention and the moderating role of Entrepreneur Education (EE) in the relationship between Entrepreneur Attitude (EA) and Entrepreneurial Intentions (EI) of the university students based on the Theory of Planned Behaviour (TPB). This study will be adopted cross sectional design from 300 UiTM students. To test the hypothesis in this paper, the regression and multigroup analysis to test the moderating effect using PLS-SEM. Findings from this study will contribute to future research with a more refined understanding of the factors affecting Entrepreneurial Intention (EI) as well as practical implications for governments and higher education institutions on how they form an ecosystem in equipping future generation with entrepreneurialism. The paper contributes to the literature by theorizing and empirically testing how some factors affect the entrepreneurial intention of university students.