Sarah Fahani Mohd Fadhil, Alias Radam, Mohd Rusli Ya’cob, Zaiton Samdin. WILLINGNESS TO PAY ON VISIT TO MUSEUM: A CONCEPT PAPER OF CHOICE MODELLING APPLICATION FOR NATIONAL MUSEUM OF MALAYSIA. JISED [Internet]. 2017 Sep. 30 [cited 2025 Jan. 19];2(5). Available from: https://academicinspired.com/jised/article/view/869