Yusoff A, Abu Bakar H, Che Cob CMS, Ab Aziz A, Azahar NF. The pilot study "Determinants of consumer purchase decision for private label brand (PLB) product". JISED [Internet]. 2026 Jul. 1 [cited 2026 Jul. 7];11(84):257-65. Available from: https://academicinspired.com/jised/article/view/4261