Che Jamil Shukri PFA, Ab Rani MA, Mohd Noor JM, Mohd Jaffar SN. A conceptual framework for digital advertising spend optimisation via TikTok as a social media platform. JISED [Internet]. 2025 Oct. 30 [cited 2025 Nov. 16];10(77):1158-66. Available from: https://academicinspired.com/jised/article/view/3661