MOHD YUSOFF, Nazhatul Sahima; SUHAIMIN, Mohd Faiez; ADNA, Norfarziah; HUSIN, Suraya; MOHD FAUZI, Mas Ayu Diana. Performance efficiency of social media digital marketing platforms in Malaysia using CCR input-oriented DEA, cross efficiency, and SBM models. Journal of Islamic, Social, Economics and Development, [S. l.], v. 11, n. 87, p. 827–837, 2026. DOI: 10.55573/JISED.118755. Disponível em: https://academicinspired.com/jised/article/view/4743. Acesso em: 1 nov. 2026.