YUSOFF, Azahar; ABU BAKAR , Hatinah; CHE COB , Che Mohd Syaharuddin; AB AZIZ, Alinawati; AZAHAR, Nuramira Farhana. The pilot study "Determinants of consumer purchase decision for private label brand (PLB) product". Journal of Islamic, Social, Economics and Development, [S. l.], v. 11, n. 84, p. 257–265, 2026. DOI: 10.55573/jised.v11i84.4261. Disponível em: https://academicinspired.com/jised/article/view/4261. Acesso em: 14 nov. 2026.