YUSOFF, Yuslina; MUSTAPHA, Ramlan; YUSUF, Norazmila; SAPIA, Nur Shaliza; MOHD ZAIN, Rogayah. Agile marketing sprint model: A rapid-response approach in handling viral social media backlash. Journal of Islamic, Social, Economics and Development, [S. l.], v. 11, n. 80, p. 82–95, 2026. DOI: 10.55573/jised.v11i80.3891. Disponível em: https://academicinspired.com/jised/article/view/3891. Acesso em: 14 nov. 2026.