Muhammad Syukri Mohd Ashmir Wong; Norazlina Mamat; Shofiyyah Moidin; Farrah Payyadah Borhan; Nur Hafizah Harun; Noor Alyani Binti Mohamed Pesri. STUDY ON BRAND EQUITY TOWARDS PURCHASING INTENTION OF HALAL PRODUCTS AMONG YOUNG ADULTS. JISED 2023, 8.