Prof. Dr. Kirti Dang-Longani. IMPACT AND EFFECTIVENESS OF ADVERTISING THROUGH POP UPS ON INTERNET ON YOUNG WORKING WOMEN’S BUYING BEHAVIOUR - A SCALE VALIDATION STUDY IN PUNE CITY. IJMTBR [Internet]. 2018 Dec. 31 [cited 2025 Apr. 27];1(5). Available from: https://academicinspired.com/ijmtbr/article/view/2377