Prof. Dr. Kirti Dang-Longani. “IMPACT AND EFFECTIVENESS OF ADVERTISING THROUGH POP UPS ON INTERNET ON YOUNG WORKING WOMEN’S BUYING BEHAVIOUR - A SCALE VALIDATION STUDY IN PUNE CITY”. International Journal of Modern Trends in Business Research 1, no. 5 (December 31, 2018). Accessed April 27, 2025. https://academicinspired.com/ijmtbr/article/view/2377.