Sidah Idris, Shivarungini A/P S. Peachamtuhu and Wajiran Sinun (2018) “PRODUCT AND BRAND AS DETERMINANT FACTORS IN CUSTOMER PURCHASE DECISION IN KOTA KINABALU”, International Journal of Modern Trends in Business Research, 1(5). Available at: https://academicinspired.com/ijmtbr/article/view/2372 (Accessed: 10 March 2025).