PROF. DR. KIRTI DANG-LONGANI. IMPACT AND EFFECTIVENESS OF ADVERTISING THROUGH POP UPS ON INTERNET ON YOUNG WORKING WOMEN’S BUYING BEHAVIOUR - A SCALE VALIDATION STUDY IN PUNE CITY. International Journal of Modern Trends in Business Research, [S. l.], v. 1, n. 5, 2018. Disponível em: https://academicinspired.com/ijmtbr/article/view/2377. Acesso em: 27 apr. 2025.