FACTORS INFLUENCING CUSTOMERS INTENTION FOR ONLINE SHOPPING

Abstract

Consumers are increasingly adopting electronic channel for purchase or buying their daily need. Recently has shown that a growing interest of consumers in internet shopping. The advancement of the technology and development of the information technology has enhanced consumers’ awareness and created a situation where people prefer shopping via online rather than visit the store to purchase the products or goods. Other than creating a website as a place to promote the products, some of the seller used social media as a medium or place to sell and promote the products. The main objective of this research is to examine the factors influencing online shopping intention among customers. A total of 200 respondents participated in the survey. The empirical results indicate that convenience, time saving, website/features and security are factors influencing online shopping intention among customers.