A STUDY OF AN IMPACT OF SOCIAL MEDIA ON EMPLOYEE PERFORMANCE IN SELECTED RECRUITMENT COMPANIES IN PUNE CITY

Abstract

The purpose of this paper is to find out impact of social media websites like Facebook, Twitter, Slide share, LinkedIn, etc. at employees’ performance in selected recruitment companies in Pune City. Social media affects the knowledge, skills and productivity of employees of recruitment companies. Data is collected from selected recruitment companies like HR Quest Consultants, Man United Management Consultants Pvt Ltd, Skill Expert Consultants. Questionnaire was primarily used for data collection. With the advent of social media, the world of work and jobs has changed forever. Employers can gain a significant advantage by adopting hiring methods that have a social media element. Social media hiring has become an essential part of recruitment process. Most of the job seekers use social media sites in their job search, including Facebook and LinkedIn. However social media will never substitute recruiting agencies and executive search firms. Social media is a tool to add value in the talent acquisition process. Social media has strong impact on employee performance. Social media enhance employee’s skills/ability, knowledge, productivity/outcomes. This paper identifies how social media has an impact on employees of recruitment companies specifically the recruiters. It shows the ways in which social media can be used to enhance employee performance.