THE CONCEPTUAL FRAMEWORK OF HORIZONTAL COLLABORATIVE TRANSPORTATION MANAGEMENT IN INDONESIAN TRUCKING INDUSTRY

Abstract

Collaborative Transportation Management (CTM) aims to reduce inefficiency, avoid logistics bottlenecks and provide a mutual outcome to all parties through sharing of information and resources such as common transportation mode between two carriers on the same level. Collaboration between carriers or Horizontal CTM between truck carriers in Indonesia currently hasn't much been discussed or developed. Thus this paper proposed a conceptual framework for horizontal collaboration among truck freight carriers based on two case studies. This model will help to improve understanding of the behavioral aspect study of carriers' decision to collaborate with other carriers on the same level in the trucking industry. The behavioral aspects are limited to critical enablers to the human side of CTM, and operational aspects are limited to the hierarchical decision-making levels (strategic, tactical, and operational). The conceptual framework presented in this paper proposed that critical enablers in the human side of CTM will assist the carrier in selecting other carriers as a collaboration partner on the horizontal CTM level. The collaboration outcome resulted in the form of an increase or decrease of trust which is relevant for the continual of the horizontal collaboration.