Yuhanis Mohamed Noor, Lu Man Hong, Fasihah Mohd Nasharuddin, Kong Moon Hong, Nursyamimi Aziz. THE FACTOR INFLUENCING CUSTOMER PREFERENCE TOWARDS INTERNATIONAL FOOD AND BEVERAGE FRANCHISE IN MALAYSIA. IJAFB [Internet]. 2018 Jun. 30 [cited 2024 Oct. 7];3(12). Available from: https://academicinspired.com/ijafb/article/view/99