Huang Shengchao, Ooi Kok Loang. STUDY ON THE INFLUENCE OF LIVE-STREAMING E-COMMERCE INTERNET CELEBRITY’ PERFORMANCE MARKETING ON CONSUMERS’ IMPULSIVE PURCHASING BEHAVIOUR. IJAFB [Internet]. 2024 Jun. 30 [cited 2024 Oct. 7];9(55). Available from: https://academicinspired.com/ijafb/article/view/829