1.
Huang Shengchao, Ooi Kok Loang. THE EFFECT OF INTERNET CELEBRITY CHARACTERISTICS ON UNIVERSITY STUDENTS’ PURCHASE INTENTION IN THE CONTEXT OF LIVE STREAMING E-COMMERCE IN CHINA. IJAFB [Internet]. 2024 Jun. 30 [cited 2024 Oct. 7];9(55). Available from: https://academicinspired.com/ijafb/article/view/823