Mia Fitri Agustina, Meilaty Finthariasari, Yeyen Permayanti. THE EFFECT OF PERCEIVED VALUE THROUGH BRAND IMAGE ON THE DECISION TO PURCHASE AN IPHONE AT BY PHONE SHOP, BENGKULU CITY. IJAFB [Internet]. 2023 Aug. 31 [cited 2024 Oct. 7];8(49). Available from: https://academicinspired.com/ijafb/article/view/720