Mia Fitri Agustina, Meilaty Finthariasari and Yeyen Permayanti (2023) “THE EFFECT OF PERCEIVED VALUE THROUGH BRAND IMAGE ON THE DECISION TO PURCHASE AN IPHONE AT BY PHONE SHOP, BENGKULU CITY”, International Journal of Accounting, Finance and Business, 8(49). Available at: https://academicinspired.com/ijafb/article/view/720 (Accessed: 7 October 2024).