Siti Nor Bayaah Ahmad, Haslinda Hasan, Irma Wani Othman, and Salmah Topimin. 2021. “CONSUMERS’ PERCEPTIONS OF ONLINE RETAILERS’ BRAND INNOVATIVENESS ON CUSTOMER BRAND IDENTIFICATION AND LOYALTY”. International Journal of Accounting, Finance and Business 6 (37). https://academicinspired.com/ijafb/article/view/366.