OOI KOK LOANG; LIU SHUKUN. CHINA IMPULSIVE PURCHASING BEHAVIOUR AND HEDONIC MOTIVATION: THE IMPACT OF ELECTRONIC WORD OF MOUTH. International Journal of Accounting, Finance and Business, [S. l.], v. 9, n. 55, 2024. Disponível em: https://academicinspired.com/ijafb/article/view/844. Acesso em: 7 oct. 2024.