LIU SHUKUN; OOI KOK LOANG. CHINA BROADCASTER’S SOCIAL PRESENCE AND AD CONTENT PERSUASIVENESS: MEDIATION ROLE OF AROUSAL AND EMOTION. International Journal of Accounting, Finance and Business, [S. l.], v. 9, n. 55, 2024. Disponível em: https://academicinspired.com/ijafb/article/view/843. Acesso em: 7 oct. 2024.